Election Year Engagement

Elections are the most consequential date in the political lifecycle, but the outcome is rarely predictable — as both the 2019 and 2025 Federal Elections proved. What is predictable is the timeline: fixed electoral terms give GR teams a series of known windows to prepare, engage and follow up, regardless of which way the result goes.

This white paper sets out what to do at each stage of an election cycle — from mapping the political landscape and preparing an Election Policy Priorities document six months out, to monitoring campaign announcements in the final month, through to the congratulatory letters and stakeholder mapping that matter most in the weeks after polling day. It includes a full checklist to track your organisation’s election-readiness activity from six months out through to the new Parliament.